Blue Apron launches new loyalty program to combat climate crisis

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Blue Apron is available to help customers offset some of their carbon footprint. The meal kit company Blue Apron is celebrating its 10th anniversary next January and has launched a loyalty program to combat climate change.

TNew York-based company that makes meal kitsThe, which saw a dip second-quarter sales and continued losses in the third quarter of 2021, is introducing a Blue Apron Aspiration Zero Card. The co-branded credit cards were created in collaboration with AspirationThe company released a statement saying that it offers rewards to its cardholders to fight the climate crisis.

The Blue Apron Aspiration Zero Card is a first in the meal-kit industry. It rewards cardmembers for qualifying purchases at BlueApron.com and on the Blue Apron mobile app.

Customers can offset part of their carbon footprint by using the Blue Apron Aspiration Zero Card. Aspiration will plant a tree for every qualifying purchase on a Blue Apron Aspiration Z Card. They also allow users to plant an additional tree by rounding purchases up to the nearest dollar.

As part of Blue Apron’s new loyalty program. The company stated it is in talks with additional partners to offer other benefits and that it expects to launch new programs by 2022. The company’s The current loyalty program includes the option of sending free boxes to family and friends.

“As we kick off our 10th anniversary in 2022, we want to recognize our best and most loyal customers—some who have been with us since we shipped our first box,” said Dani Simpson, Blue Apron’s chief marketing officer, in a statement. “Customers who use the Blue Apron Aspiration Zero Card on qualified purchases will receive cash back benefits along with an opportunity to help make a difference in the world around them.”

With the attempt to make fighting climate change second nature to its cardmembers, Aspiration CEO Andrei Cherny, said in a statement the company “couldn’t be happier to partner with Blue Apron around not only rewarding their customers financially but also helping those customers have a positive and effortless impact on the environment.”

It is looking to expand its reach. Blue Apron—which built its business on the notion of consumers home-cooking meals from ingredient kits—tHis past fall Participated in the competitive Prepared meals business.