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Given that it’s an industry addicted to air travel, whose artists put on energy-intensive live shows and release albums on vinyl, the music business is rightly being scrutinised for its green credentials. But Brian EnoAccording to him, musicians and workers are trying to improve sustainability and public awareness. “Lots of people are becoming aware that we can’t just talk about the problem – we have to do something about it in our own practice,” he says.
On Earth Day this year – 22 April – the producer, artist and activist plans to light up the internet with previously unheard music to direct attention and funds towards the climate crisis. Exclusively via, approximately 100 artists will release material Bandcamp – with the platform waiving its fees – and the proceeds being distributed among causes at the forefront of the emergency.
“I’ve just finished a piece this morning with Michael Stipe,” says Eno, revealing an exclusive collaboration with the former REM singer called Future If Future. “This will be the first time I’ve worked with him, though I did sing with him once on Saturday Night Live or something like that,” smiles the 73-year-old, in his west London recording studio. “I’m very pleased with the way it’s gone. It’s a very good song, a very Stipe song. Beautiful lyrics, extraordinary piece.”
The participants include songwriter Murkage David and Declan McKenna, as well as alt-poppers Anna Calvi, Weather Station, and generation Z icon Declan McKenna. Coldplay – who Eno has produced two albums with – will also share music as part of it, and Eno has produced new material with Hot Chip, featuring Savages’ drummer Fay Milton.
Laura Misch, a London-based saxophonist, is another contributor. “Music is not created in a vacuum and we need to protect the environment it springs from,” she says. “One track feels like a drop in the ocean, but I’ve come to realise that every drop counts.”
Eno is a world-famous founder of Roxy Music, a pioneer in ambient music and collaborator with David Bowie. He has been a tireless advocate for climate change action for years, including supporting the work done by law firm. ClientEarth alongside musicians such as Pink Floyd’s David Gilmour.
Eno founded a charity called “Eno for Climate Crisis Relief” after being convinced that the music community could do more and frustrated by the fact that less than 3 percent of philanthropic funding goes towards the climate crisis. EarthPercent2021. Engaging all corners of the industry – from live touring to publishers – by asking them to pledge a small percentage of their income, its goal is to raise $100m (£76m) by 2030. EarthPercent diverts that money to “the most impactful climate causes”, a group of projects and charities selected by an independent “expert advisory panel”, made up of more than a dozen contributors that include IPCC author Tamsin Edwards, Prof Brian CoxTori Tsui, activist
“We’ve been trying to say to people, ‘Look, if you want to find a simple way of joining the climate struggle, this might be the answer,’” says Eno. “We’re a shortcut to a lot of things that otherwise might be fairly hard to do.” For example, getting help to organisations devoted to nature stewardship, clean energy transition and climate justice.
Today his studio is quiet, but recently it’s been a buzz of activity with presentations, talks and brainstorms, as Eno has gathered creatives at his headquarters. “It’s been so nice to see the enthusiasm and intelligence that’s in the music business,” he says, “especially with new artists. You don’t have to convince them. What you have to do is say to them, ‘How would you deal with it?’ They’ve got lots of ideas.”
A portion of EarthPercent’s mission is about addressing the music industry’s own environmental impact. Particularly, the carbon emissions of touring have come into the spotlight. In recent years, some well-known artists have taken steps towards addressing the problem.
Coldplay’s Music of the Spheres world tour is structured around a series of comprehensive “Sustainability initiatives” – measures such as a kinetic dancefloor that harnesses the energy of the crowd, and an app supplying travel advice to concertgoers – that seeks to cut carbon emissions by 50% compared with their last global shows. They’ll share their findings, creating a blueprint for a more sustainable model around stadium events.
“Their [contribution] is really important,” says Eno. “They’ve taken the matter very seriously and committed a lot of resources to it. They’re at the front of this in terms of saying, ‘We still want to play to people, so what do we do?’ Coldplay have been very conscientious and intelligent.”
Other grassroots organisations – such as Music declares an Emergency, A Greener Festival Reverb – have grown in membership, with major and independent record labels joining forces to commit to climate goals in late 2021. Massive Attack and the 1975 both had “super-low carbon” gigs scheduled, albeit nixed by Covid, and metal band Bring Me the Horizon reduced emissions by 38% during their UK arena tour in September 2021 through approaches such as serving plant-based meals to crew, production trucks fuelled on HVO renewable diesel, and the introduction of more energy-efficient equipment.
Music – like other industries – relies on sustainable transition in other sectors (energy, travel, shipping). Until then, international touring continues to have an environmental impact – a Artists are sometimes criticised.
“We all have a footprint, we are all compromised,” Last year, Eno said the following: “The problem with the hypocrisy issue is that it turns the spotlight on you and says, ‘You’re the problem – you’ve got to solve the problem for yourself.’ As individuals, we aren’t really the problem, we’re in a system that is problematic.”
If successful, Eno plans for his Earth Day project to be an annual campaign, and hopes that EarthPercent’s work could extend into other creative sectors. “The biggest movement in human history is now in existence trying to deal with climate change,” he says. “We’re doing something as a community, and humans like that feeling. That’s the thing capitalism didn’t really understand. It turns out that what really sustains us is doing things together.”
