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As Earth’s carbon dioxide concentration reaches 420 PPM, its highest average reading in 3 million years, concerned climate activists, journalists, environmental filmmakers, and regenerative cannabis farmers come together to discuss the potential of cannabis to disrupt and mitigate the effects of global warming or very quickly exacerbate it
VENICE, Calif., April 15, 2022 /PRNewswire/ — On Wednesday, April 20, 2022, thought leaders across climate science, regenerative agriculture, media, and cannabis invite conscious consumers to The Hopper Compound (the storied home of late movie star Dennis Hopper) for an event centered around the convergence of the climate crisis and global cannabis 4/20 holiday. The channeling of the pro-environmental values and cannabis consumers into direct climate action is the aim of the ‘420PPM ON 4/20’This event aims at raising awareness about cannabis’s potential to cool or warm the planet.
“The 420 numeral holds a high place in cannabis culture. Breaching the 420 ppm milestone creates this one-time convergence of climate and cannabis where we can activate a space for people to channel the positive energy of the cannabis community into climate action, particularly with regard to the increasingly overwhelming choices facing cannabis consumers,” explained organizer, climate scientist, and journalist, Peter Deneen.
Research has shown that indoor cannabis production is driven by an average of 2.3 gallons of energy per year. equivalent to powering 2,000,000 homesWith emissions equivalent to 3 million U.S. automobiles Indoor cannabis cultivation labs are now known to produce a staggering 3 million cars. 25 times more CO2 than outdoor plantsRegenerative outdoor plants not only have a virtually zero carbon footprint, but also help to sequester carbon.
Produced by New Rituals in partnership with Sun+Earth Certified, Onda Wellness, Sespe Creek, Flying Embers Kombucha, Chemistry, Brother David’s, and Cornerstone Wellness – whose collective vision is to support a world wherein cannabis products are grown under the sun, in the soil of Mother Earth without chemicals, regeneratively and sustainably, by fairly paid farmers and farmworkers – the ‘420PPM ON 4/20’Starts at 4:20pm and includes an inspiring afternoon to evening of conversation and workshops dedicated climate solutions and intentional cannabis use.
Co-event organizer Alexis Kafkis: “When you see how detrimental industrial-scale cannabis cultivation is for the environment, you can’t unsee it. It’s time to move past the novelty of legal cannabis and become more mindful of the integrity of the cannabis products we put in our bodies—where was it grown and how was it cultivated? Our purchasing decisions have an impact on the environment. It doesn’t make sense to eat organic food, but smoke industrially grown, chemically-treated cannabis. While the cannabis industry is still young and developing, we have the opportunity to instill values that will lead us towards regenerative practices. This plant can help us do good for the planet and work with our partners. ‘420PPM ON 4/20’ partners, we look forward to educating consumers as to how.”
Additional to a preview of documentary film, Tending the GardenTickets holders can enjoy high yoga and a series discussion panels. Tina Gordon(founder of the regenerative cannabis farm). Moon Made Farms), Stephen Smith(founder of Onda Wellness, first certified biodynamic CBD oil + world’s first verified regenerative CBD oil), Heather Dunbar(Director of Marketing and Communications Sun+Earth), Aura Vasquez(community organizer), Chelsea Sutula, founder of Sespe Creek CollectiveThe first Sun+Earth-certified cannabis dispensary Mary Carreon(drug + culture) journalist), Daniel Stein(Owner of a regenerative cannabis farming farm Briceland Forest Farm), Lynne Lyman(former director of California State Drug Policy Alliance), and Tending the Garden documentarian, Claire Weissbluth.
“Everyday consumer choices, whether it’s the food you eat, the soap you use, or the cannabis you smoke, all impact the world for better or for worse,” said David BronnerFounder of Brother David’s– The first Sun+Earth Certified cannabis brand in California. “Regenerative organic agriculture promotes soil and community health and mitigates the effects of climate change by sequestering carbon in soil. The problem is worsened by chemical-intensive cannabis that is grown indoors under fossil-fueled lighting. It’s as crucial to choose sungrown regenerative organic cannabis, as it is to choose regenerative organic food. We are at a critical point where we have to profoundly shift the cannabis industry toward a more ecological climate friendly model.”
Website: www.420ppm.liveInstagram: @420ppm/ Doors open at 3 :00PM
PRESS CONTACT: Holly Aubry / HUMAN NATURE / [email protected]
Peter Deneen, 420 ppm co-creator: [email protected]
Alexis Kafkis, 420 ppm co-creator: [email protected]
ABOUT THE ORGANIZERS
Pete DeneenHe is an environmental writer who focuses on human impacts on natural systems. His stories focus on solutions to the spiraling crises in climate, plastics and water, as well as social and environmental justice. He hopes to inspire action to address the problems facing humanity and the natural environment.
Lexi KafkisShe is a creative director and partner with brands, start ups and individuals in the cannabis and wellness and lifestyle space to do good for people, planet and earth. After years of experience in bicoastal cannabis communities, she recognized the need for places for conscious consumption and connection to the cannabis plant. New Rituals, a brand that is setting new standards in cannabis experiences.
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