Fairtrade’s network consists of more than 1.8 million farmers, many in low-income countries who are on the front line of climate crisis, said Gidney.
“They are already feeling the effects of climate change every day. It is in our best interests to ensure that these products are able to combat climate change in the future.,” he said.
Gibney spoke out in a special podcast interview to mark Fairtrade Fortnight. He said that Fairtrade is all for getting better deals for farmers and workers. It was established over 25 years ago as a coalition of aid agencies, faith groups and charities and is now also working now with “Companies that are educated”.
He said Fairtrade is making significant progress in spreading its message, especially with younger consumers. Also, there is more awareness of sustainability issues via the sharing information on the internet and through social media.
Just by looking for the Fairtrade mark when you buy a Fairtrade chocolate bar or Fairtrade Cup of coffee, you know that more money goes to those farmers who grow — Michael Gidney, CEO, Fairtrade Foundation.
Fairtrade’s ‘Choose The World You Want’ festival is in its second year and runs alongside Fairtrade Fortnight and highlights many of the issues that surround climate change and the impact it has on farmers all over the world.
Due to ongoing pandemic restrictions, this virtual festival now features more than 40 events. Consumers can sign up or view prerecords at fairtrade.org.uk.
Gidney describes Fairtrade as a “small act of optimism and positivity that people can get in involved in every day”. It is also the only certification scheme that farmers co-own.
“Just by looking for the Fairtrade mark when you buy a Fairtrade chocolate bar or Fairtrade Cup of coffee, you know that more money goes to those farmers who grow.
“And that means that they can tackle the climate crisis, invest in their farms, helped to build better and more resilient communities.”
Listen to Michale Gidney’s complete interview in our latest podcast episode.
