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Greenwashing hides the need for Earth protection every day.

Greenwashing hides the need for Earth protection every day.

April 22: National Earth Day
April 22: National Earth Day

Many environmental journalists fear Earth Day, even though it may not be obvious. It can feel like a mockery of a constant problem after chronicling the harm done to our planet year in and day out. On April 22, many people will gather to celebrate the Earth, some of them selling trinkets or T-shirts.

Earth Day is also when my inbox is full of greenwashing.

In the last few weeks, I’ve received two to three emails a day with stories about sustainable products and initiatives. Sometimes, the logic behind a product being labeled green is absurdly stretched or flawed. Sometimes, the Earth-friendly score for any innovation being promoted is not as clear.

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