Families used to pack up their cars and drive to the mall to take Christmas photos with a professional photographer in a department store.
People now go to the mall just to take selfies.
A new photo studio aims to help people get as many Likes as possible on their Instagram posts.
No Selfie Control, which is billed as the first selfie store in Northwest Indiana, has opened at Southlake Mall, Hobart.
The mall’s second-floor business offers backdrops with many themes for photo shoots. The selfie boutique offers fun and colorful backgrounds that include balloons and a circus big tent, as well as the first-class section on a plane.
TikTok Tuesdays offer discounts for customers
Lanita Boyce is an entrepreneur and mother to four children. The do-it-yourself photostudio features selfie sticks, remote screen that allows people to see what’s inside the frame, and 10-12 backdrops.
She said that they are changed every couple of months. “We have replaced the Christmas scenes with a grasswall with a swing, Valentine’s Day scenes with candy hearts, and a carnival room. Some have interactive clouds that move. We replace them every six to eight week, or sooner if there isn’t as much traffic.