Hello golf stakeholders:
It’s been an “interesting” start to the season in the northern climes and we’ve been helping clients quantify and understand how much of performance is due to weather variance vs. waning-COVID consumer effects. In this issue, we’re taking a break from talking about COVID’s impact on golfers and rounds with Stuart L. revisiting his observations and insights regarding dynamic pricing and yield management approaches across clients who have shared their results with us. The headline states that all approaches produce positive results, but the dynamics are shifting (bad pun).
Jim K. examines the ongoing debate. we’ve seen against the narrative of Topgolf being accretive to industry growth vs. dilutive to the average/local course operator. This month’s By-the-Numbers section tracks the critical Utilization Rate figure for March and Year-to-Date as the best barometer of industry health as odd weather collides with waning-COVID rounds trends. We’ve already compiled the April rounds “preview” enabled by our Golf Market Research Center (GMRC) subscribers and it continues to be encouraging vs. the abysmal April weather nationally. You can either sign up for the newsletter or you can view the data on a weekly basis. GMRC(course operators) or sign-up for a Publications Membership (everyone else). On to this month’s mashup of education and entertainment…
We acknowledge and thank our sponsors Troon Golf and GOLFNOW as well as KemperSports, Club Caddie, and Club Caddie, for their continued support of intelligent dialog on key industry issues, and health metrics tracking. Our most popular/best-value 12-month sponsorship program is for all the service providers and suppliers to the industry. Twelve-month sponsors also receive all Pellucid industry-standard reports (State of the Industry, Outside the Ropes and Monthly Weather Impact Tracking (Nat’l, Reg’l, Markets)). Sponsorship provides monthly exposure to approximately 30K industry leaders and followers and associates your brand with Pellucids effort to expand intelligent thinking on today’s most challenging industry issues. For more “opportunistic” spenders, may we suggest one of our smaller-bite Ad Partner programs for those who may not be able to make a 6 or 12-month commitment (as short as 3 months are now available) or who may not need a half page or more exposure (quarter pages now available).
If you’re interested in knowing more about sponsorship opportunities or our ad partner options, contact Publisher Jim Koppenhaver (847) 612-6717, [email protected]).
If you know of associates that would benefit from the insights and topics covered in this issue please forward this email and encourage them register on the Pellucid site (http://www.pellucidcorp.com/news/elistTo join the discussion and have a healthy debate, click here
We also continue to spread the word on Pellucid’s next-generation golf course database, the Internet Golf Course Database (IGDB) with partners Apparation LLC, Never-Search and GolfCourseRanking.com which now offers annual subscriptions for <$2.5K (that’s a compelling value!). IGDB powers Pellucid’s Golf Local Market Analyzer, the Top 25 US Golf Markets Scorecard and now the GMRC as the facility master-record “backbone” as well. Email for more information on our extensive database, updated quarterly. It is refreshed completely every nine months. (All 15K+ US courses). [email protected].
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