The trend: To provide greater transparency about where their raw materials come from and their impact on the environment, brands are implementing textile traceability programmes.
- H&MExpanding its partnership with TextileGenesisThe company announced that it will use the blockchain-based technology to track all man-made cellulosics as well as recycled polyester. The retailer hopes that it will be able to trace over 200 million garmentsBy the end of the calendar year.
- Adidas Is Working with TrusTraceTo build a database of all the materials it uses in products and to improve transparency around sustainability initiatives.
How it works TrusTrace and TextileGenesis both use blockchain technology and AI for tracing materials from their source to the final product.
- TextileGenesis uses its own tokens (known as Fibercoins) to keep track of a material’s progress throughout the production process.
- TrusTrace uses supplier data to compile a central database that provides near-real-time updates about items as they move through their supply chain.
- Transactions made on blockchain are indestructible and therefore are immune to tampering.
Why it matters With 45%According to a Capgemini survey of internet users, 80% of them want to buy only circular and sustainable brands.
- Not only does it improve brands’ eco-friendly image, but textile traceability programs also give brands insight into the supply chain partners who are sourcing materials. This allows them to be held responsible for their sustainability claims.
- As the EU and other countries look to Implement stringent sustainability requirementsThese programs can be used to show compliance by fashion retailers and prevent greenwashing.