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Once a year, Americans gather around their television sets for the unofficial American holiday — the Super Bowl. Some viewers tune in to watch the game, others for the half-time show, and many more for the ads.
Super Bowl ads with multiple spots starting at $7 million Piece, give us a glimpse into the American psyche — or at least a glimpse into what marketers think about the American psyche. For $7 million an ad, you can bet they’ve thought very carefully about what messages the American public is ready for, the image their company is trying to project, and most importantly, what will get people to talk about their ads Monday morning.
Fortunately, for the good of the climate, there will be lots of people talking Monday about electric vehicles and climate change.
And that’s significant. Katharine Hayhoe is a leading climate scientist often reminds usThe most important thing we can all do to combat climate change is to talk about it more.
John Raymond Hanger, former commissioner of public utilities in Pennsylvania Tweet, “EVs won Super Bowl LVI” and he’s totally right.
That’s because during the game, we saw at least nine Advertisements talking about electric cars (EVs).EV chargers, climate changes and taking care of the Earth. Based on the reported price per ad, top brands such GM, Chevy BMW, Nissan, Nissan, and Salesforce likely spent more $60 million to get the American public to switch to electric vehicles and protect the environment.
Advertisements that get us talking about EVs
The ads featured familiar faces as well as clever hooks, which was to be expected. Selma Hayek and Arnold Schwarzenegger played Zeus, Hera in an advertisement. Ad for BMW’s all-electric iX. Cast members from “The Sopranos” shared a touching moment in an Ad that mirrored the show’s opening sequence, ending with plugging a charger into an electric Chevrolet Silverado. And the cast of “Austin Powers” ReturnWith their familiar banter, Dr. Evil plans to save the planet from climate change by taking control of GM and creating electric vehicles to reduce carbon emission.
Yes, the ads sound as great as they look. Sure, EV’s are not a silver bullet to addressing climate change. This will encourage people to talk about climate change, discuss solutions, and consider the future of transportation. This is real progress.
Actor Matthew McConaughey told us “it’s not time to escape, it’s time to engage,” in the #TeamEarth AdSalesforce. “So, while others look to the metaverse and Mars, let’s stay here and restore ours,” he quips. I couldn’t We agree more.
An Ad featuring basketball legend Lebron James talking to a younger version of himself in 2003 shows his younger version’s excitement about EVs. “Y’all got electric cars? The future is crunk!” the young James exclaims. He’s not wrong. It is possible, if we can decarbonize and accelerate a fair clean energy transition. It’s a pretty good idea.
Polestar, an EV automaker newcomer, gave a nod. Greta Thunberg
Greta ThunbergEnergy & Environment — The biggest climate news of 2021 Overnight Energy & Environment — Analysts predict rising gas prices Greta Thunberg believes it’s strange that Biden has been considered a leader in climate action. Continue readingThey are available at Ad, writing across the screen “No blah, blah, blah.” We even got to see a pretty cute robo-dog in the Ad for Kia’s EV6. (For the record, while I’m pro EV — I’m anti robo-dog.)
Celebrities use their platforms for climate change
Outside of companies trying to sell us stuff, there are some other positive developments that we’re seeing in popular culture that should get Americans talking about climate change more often.
First and foremost, Rihanna was the headlines this month, not only because she was pregnant with her first child, but also because she is one of the most recognizable fashion designers and musicians in the world. donating$15 million for climate justice organizations. She points out that “climate disasters, which are growing in frequency and intensity, do not impact all communities equally, with communities of color and island nations facing the brunt of climate change.” She’s exactly right. And when the world’s richest female musician puts serious money into climate justice, that has a powerful way to capture the public’s attention.
Hollywood stars are also taking action on climate change. Often referred to as one of the greatest actors of all time, Cate Blanchett is using her platform to quite literally talk about climate change, aside from her recent film “Don’t Look Up,” which brilliantly satirizes the lack of leadership on climate change. She’s starting a podcast called “Climate of Change” co-hosted by the legendary clean energy entrepreneur and thought leader Danny Kennedy, co-founder of Sungevity and CEO of New Energy Nexus, a nonprofit that supports and accelerates clean-energy start-ups around the world. The podcast will feature inspiring stories about the groundbreaking work being done worldwide to address the climate crisis.
Of course, what we really need is for Democrats in Washington to use the power that voters gave them in the last election to pass comprehensive climate legislation — legislation like the Build Back Better (BBB) Act, which somehow has gotten stuck on the one-yard line. It’s almost as if, for some odd reason, a few Democrats have switched teams and started playing defense, thwarting their own team from scoring. (This is because they Get lots of oil money and gas money(By the way.
But remember, that’s not the only game in town. Washington is just one example of the many games that must be won if we want to win on climate. Other arenas where climate wins are necessary include making big changes to industries — like the auto-industry — as well as redefining the popular cultural narrative on climate. The faster we can help people wrap their heads around the clean energy revolution underfoot the faster we’ll start winning these games. And when the most watched sporting event in the country showcases advertisement after advertisement of a world with emissions free vehicles, I think that’s a very big win.
Andreas Karelas is author of the book “Climate Courage: How to Address Climate Change and Build Community, Transform the Economy and Bridge the Political Divide in America” published by Beacon Press. He is also the executive director and founder of RE-volv, a non-profit climate justice organisation that assists fellow nonprofits go solar. Follow him on twitter: @AndreasKarelas
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