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Eat Just—the company that makes vegan egg replacer JUST Egg—is behind a new campaign aimed at the inaction of the United States Congress when it comes to climate change. Eat Just is taking control of Washington, DC this April with posters, billboards, and a food truck to call attention to climate-deniers through its new campaign. The messaging for the campaign includes statements such as “So delicious it’ll make Ted Cruz begrudgingly combat climate change” and “These egg sandwiches are more effective against climate change than Congress. Sad.”
A JUST Egg truck will travel Washington, DC next week to distribute cleverly named sandwiches, including a Ted Cruz Cancun Vacation. The sandwich features JUST Egg, vegan pepper jack cheese, chipotle aioli, and fresh spinach and is a reference to when Senator Cruz—who believes that climate change is not real, despite scientific evidence to the contrary—took off to Cancun as his home state of Texas was left in a state of emergency after a brutal winter storm last year.
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“Each of our sandwiches deliciously pokes fun of members of Congress (of both parties) who haven’t taken the threat of climate change seriously enough,” Tom Rossmeissl, Eat Just Head of Global Marketing, told VegNews. “And maybe Senator Cruz can finally do something good for the environment by having a delicious plant-based egg sandwich. ”
Eat Just is not only calling out Cruz as a climate denier with its new campaign. Florida Senator Rick Scott—who very recently acknowledged that climate change is real—also has a namesake sandwich in Rick Scott’s Special Interest Sammy which comes with JUST Egg, vegan American cheese, and tomato aioli. Lastly, the Inhofe’s Hot and Cold Special—which features JUST Egg on freedom toast and served with a snow cone—is dedicated to Oklahoma Senator James Inhofe, who brought a snowball onto the Senate floor in 2014 to demonstrate how cold it was outside as an attempt to discredit climate change. Both the Senator as well as the sandwich have resigned.
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Eat Just is asking people to join the campaign through EggingCongress.comThey are directed to send messages to their representatives asking them to push for more legislation to address climate change.
Vegan eggs are a way to combat the climate crisis
The industrial egg industry is cruel to birds and environmentally destructive. It is also a breeding ground for zoonotic disease such as bird flu. There are many plant-based alternatives for chicken eggs that are growing in popularity. JUST EggThe company’s retail debut was made in 2019, and it has sold 250 million vegan eggs. Eat Just has already saved 43.6 Million Kilograms of CO2 emissions and 9.1 Billion Gallons of water. It also conserved 13,446 acres of land by selling its mung bean-based alternative to chicken eggs. Whatsmore, mung beans are a drought-resistant crop and can be used in regenerative agriculture.
Eat Just acknowledges that even with these major improvements, it is not enough to replace chicken eggs with vegan eggs. The company launched this campaign to press Congress to pass legislation to protect the planet from climate disaster.
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“We’re proud of our impact, and we hope to raise awareness about the link between plant-based eating and sustainability,” Rossmeissl said. “But we also know we need more than plant-based eggs to save the planet. And that’s the point of this campaign.”
The climate crisis and animal agriculture
Eat Just’s campaign comes on the heels of the newest Intergovernmental Panel on Climate Change (IPCC) ReportThe report warns that humanity has run out of time to stop the worst effects of climate change. The report advises that methane emissions—the global majority of which come from animal agriculture—must be slashed by one-third by 2030 in order to save the planet. The report calls on governments all over the world to shift their consumption habits away form animal agriculture.
The US President Joe Biden spoke out on methane reduction at the United Nations Climate Change Conference (COP26), last year. He also committed to the reduction of the greenhouse gas. Global Methane PledgeTo reduce methane emission by 30% by 2030. However, Biden’s commitment came with little discussion about the role of animal agriculture in methane emissions and focused more on plugging leaking pipelines. While the US continues to drag its feet, other countries are taking steps to tackle the devastation of the meat and dairy industry. The Netherlands is currently considering taxing meat at an even higher level in the hope of driving down meat consumption and shifting Dutch diets towards a more plant-based one.
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Eat Just hopes that the campaign will encourage Congress to make necessary climate-saving legislation changes across a variety of sectors, including food production, transportation, energy, energy, and factories. Eat Just, for its part, plans to reduce its ecological footprint by removing plastic bottles from its production lines within one year.
“The message of our campaign isn’t ‘we’re awesome’; it’s to point out the absurdity that, in this urgent moment, a plant-based egg company has done more to help our planet than Congress,” Rossmeissl said. “We’re calling out climate deniers. We’re pushing Congress to prioritize bold climate legislation. And we’re doing what we do best: serving some really good eggs.”
Find out more about vegan eggs by reading:
Eat Just’s Vegan Eggs Are Now Finally Approved for Sale in Europe
This Vegan Egg Tastes, Cooks, and Cracks Just Like a Chicken Egg
German Startup Develops Vegan Egg from Fava beans
Anna Starostinetskaya, Senior News Editor at VegNews, is always on the lookout for all things vegan in San Francisco, CA as well as everywhere else.
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