NEW YORK — CAMP is a Family Experience Company based in Manhattan that will open its Magic Door on its newest theme experience, Mickey & Friends x CAMP. This new experience will be held at the flagship store at 110 5th Avenue.
This interactive, larger than life collaboration is the first of many Disney-themed experiences CAMP will launch in 2022. It will also travel to other CAMP locations later in the year. On April 15, tickets went on sale to the public.
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CAMPs CEO and Co-Founder Ben Kaufman says that we are thrilled to bring some Disney magic to their CAMP families. We will be providing them with an unforgettable adventure in their backyard. Mickey & Friends is the most iconic icon and group of characters that has ever connected generations and families. It was a dream come true to work with Disney’s team on this project.
CAMP was established in 2018 and specializes in immersive retail experiences. It combines play, product and programming to create an experience that is both engaging and inspiring. CAMP’s Magic Door is an immersive experience that allows families to be guided by a CAMP Counselor on a narrative-driven adventure filled with Disney and CAMP magic.
Guests will be able to slide, bounce, and dance through a unique environment. This experience will offer unforgettable family fun with lots of interactive entertainment and many photo opportunities.
With a little help from CAMP counselors guests are treated to an immersive play experience that is filled with fun. They are able to explore a play environment after being reduced to the size of a crayon. Then they work with Mickey Mouse, Donald Duck Daisy Duck, Pluto, and Goofy to return things to normal just in-time for Mickey’s big party.
The ribbon of a huge birthday present will be lowered by guests. They can also explore a field with a bug-sized view, decorate a cake as large as a house, climb a wall of gigantic hot dogs, and throw enormous popcorn kernels.
Through their enduring friendship and countless adventures, Mickey & Friends has inspired friendships across the globe, said Stephanie Young, President, Disney Consumer Products, Games and Publishing. CAMP is a partner that allows us to connect families with characters like Mickey & Friends by creating innovative storytelling and a retail experience.
The experience will include merchandise from Mickey & Friends, including cozy clothing and blankets from Barefoot Dreams and train sets from BRIO, Corkcicle drinkware, jewelry from BaubleBar and eco-friendly toys and toys from Green Toys. CAMP.com.
ABOUT CAAMP
CAMP is a Family Experience Company. We help answer the question, “What should we do today?” CAMP offers a unique combination in retail and media. CAMP was established in December 2018 in eight retail locations across Connecticut, Massachusetts and New York. The digital platform also serves families throughout the United States. You can sign up for CAMP fans Here (https://camp.com/disney-mickey-and-friends) to learn more and receive alerts about this magical adventure coming to CAMP.
CAMP will soon expand to Los Angeles. CAMP participated in the 2021 Disney Accelerator program, which is designed to accelerate growth of innovative companies around the globe. Visit www.cAMP.com for more information camp.com and follow @campstores and hashtags: #DisneyMickeyAndFriendsxCAMP.