Here is the perfect opportunity to introduce a friend or family member to tasty plant-based food: Bring them to a Veggie Grill, Más Veggies, or Stand-Up Burgers, on April 25, 2022, for a free meal.
The plant-based quick-service restaurant network, which is now collectively over 30 locations nationwide, is hosting what it calls “Rookie Day,” which encourages customers to bring in a first-timer, a.k.a. “rookie,” to receive a BOGO meal—available in-store, at all locations.
“Bring a friend in who is a plant-based novice and show them how delicious plant-based food can be, and it’s on us,” Veggie Grill Chairman and Founder T.K. Pillan spoke during an Instagram Live to talk about Earth Month and the company’s initiative. “Everyone out there can be their own environmental activist one meal, and one person at a time. If we all do that and work together, we can keep accelerating the shift.”
[Option, IG POST from Veggie Grill about the Rookie Day: https://www.instagram.com/p/CcGX1mcFrWw/]
Veggie Grill is contributing to this shift in a big way. Beyond the “Rookie Day” on April 25, 2022, during all of April’s Earth Month, the company is donating a portion of proceeds from every Veggie Grill VG Classic Burger sold to Grades of Green, a nonprofit that gives youth the knowledge and resources to ensure a green future. Every donation will provide youth with access to leadership-building skills, mentoring, and educational pathways. Veggie Grill’s other, restaurant brands will be participating as well: Stand-Up Burgers will be giving back to Grades of Green by donating a portion of proceeds from every OG Burger sold. And, Más VeggiesWe will donate a portion of the proceeds from each Taco 6-pack.
[IG POST, from Veggie Grill about Grades of Green: https://www.instagram.com/p/Cb2gDoXrExn/ ]
“Supporting Grades of Greens, and their great work, is really synergistic,” Pillan said. “We are here to inspire people to begin and advance their plant-based journey, and that goes hand in hand with being an environmental steward.”
Veggie Grill was founded in 2006 in Irvine, California. It has since expanded to more than 30 locations. Following Veggie Grill’s success, it subsequently launched Más Veggies in early 2021, a ghost kitchen Mexican food concept serving up tacos and other delights from Veggie Grill kitchens. Stand-Up Burgers, which has three locations, is its latest restaurant. A fourth location will open in Culver city, Calif., later this year.
You can use the Veggie Grill, Más Veggies, Stand-up BurgersLocator tools to locate a location near your home.
