Low carbon: High spending
Further, 98% of Indian respondents wished to spend money on items that would help create low-carbon communities. 97% of respondents believe that all products should be environmentally friendly, while 96% consider the environmental impact when making purchase decisions.
It is encouraging to see that 92% of Indian adults are willing and able to pay a premium for sustainable products. This is despite growing awareness about the benefits of sustainable products. 43% of Indian adults surveyed said that increased product availability and better understanding of product benefits are key motivators for purchasing sustainable products in the future. 37% stated that it is a better price point.
What we want
Giving back to the environment 98% of Indians who were surveyed wanted companies to make it easier for them reduce their carbon footprint. 97% said they would be more loyal to a brand that addresses environmental issues.
Preferring sustainable products 92% of Indian adults were willing to pay a premium on sustainable products. 94% would pay at least 10% more, 29% would pay 50% more, and 23% would go so far as to pay even more for sustainability products.
96% of Indians surveyed stated that one of their 2022 goals is to be more sustainable in purchasing clothes, tech products and food. 86% have started shopping at consignment or second-hand shops rather than buying new items to reduce their environmental impact. More than half (55%) Indians who were surveyed considered the number of options for plant-based foods available when choosing where to eat out.
Supporting sustainable products97% of Indians polled said they would prefer to shop with companies that are committed to reducing the effects of climate change.
Awareness of sustainable issuesIndian adults surveyed were more focused on sustainability topics in the past year, with air-pollution (96%) as well as recycling, renewable energies, and climate action (95%) being the most popular.
Generation Z/millennials are more conscious of sustainability 57% of GenZ/millennials surveyed said they are more likely than others to plan to purchase sustainable products this year in order to reduce their environmental impact. 72% of GenZ/millennials Indians are more likely than others to talk to their children on environmental issues.
American Express Trendex tracks consumer, small business, and merchant sentiments about travel, spending, saving, and other topics. Data is sourced monthly from the United States and biannually globally including in the UK and Australia. This study has an overall sample size of 7,996 Global adults.
Earth Day 2022: 10 Simple Steps for a Sustainable Lifestyle
Earth Day: 10 Steps to a Sustainable Lifestyle
Not all changes have to be life-changing. It doesn’t have to be huge, but it will make a difference. These are small steps that can make a big difference in the world and your life.
The Conscious Shopper
It is possible to eliminate all plastic. It may be difficult to completely eliminate plastic in one sitting. For your purchases, you should always have a cloth bag on your shopping trip. Bin bags that are biodegradable are best for home. It is slightly more expensive, but it will provide a better future.
Bicycle Diaries
You don’t have to take your car out of its garage or call a taxi for short distances. You should walk to places that are nearby – it not only keeps you healthy, but also adds to your green thumbprint. You should also ride your bike as often as you can, rather than storing it in a storage room.
Turn off your devices
Even if you leave your devices in standby mode, they still use some electricity. When you’re not using your device, turn it off completely.
Go Vegetarian once a Week
You can eat vegetarian food at least once per week if you cannot give up meat. Vegetarian diets reduce water waste and use less fossil fuel resources, which are more important for meat production.