Escalent Names 31 Utilities Environment Champions

LIVONIA, Mich. (GLOBE NEWSWIRE), April 22, 20,22 — Utilities have reason to celebrate Earth Day. The industry’s Environmental Dedication score (on a 1,000 point maximum scale) remains at a multiyear high 686. Escalents Environmental Dedication score, which is a collection of customer ratings on utility actions to promote strong environmental stewardship, has been in place since 2014. Customers rate utilities highly on their ability to provide tools and programs that help them reduce their energy consumption, and on their commitment to clean energy. This information comes from Cogent Syndicateds 2022 Utilities Trusted Brand & Customers Engagement: Residential management advisory study by Escalent. Escalent is a top advisory firm for human behavior analysis and human behavior.

The study found that 70% of utility customers believe climate change is occurring and 64% believe their utility should spend more money on clean energy technology. Customers also cite clean air as the second-most important cause that utilities should support. Yet, only 31 percent of customers are aware that their utility is working to improve the environment. This means utilities have a great opportunity to make their environmental efforts known to increase customer satisfaction and brand perception.

Premier utilities have successfully marketed their environmental efforts to support consumer demand and meet the demand for environmentally friendly products, such as EVs (13%), home or community solar (54%), and renewable natural gas (33%).

Customers are more likely to trust their utility when they know about their utility’s dedication to the environment. K.C. said that customers trust and reputation for utilities increases significantly when they are aware of the utility’s environmental stewardship efforts. This includes investing in clean energy options, and highlighting ways utilities can reduce the environmental impact of their service. Boyce, vice-president at Escalent. Utility companies that want to build strong customer relationships must demonstrate environmental dedication.

Escalent congratulates Cogent Syndicated on this Earth Day 2022 Environmental Champion utilities. These 31 utilities stand out from the 140 utilities that were surveyed and received high marks for their environmental stewardship.

About Utility Trusted Brand and Customer Engagement: Residential

Escalent conducted surveys among 79.223 residential electric, natural and combination utility customers of 140 largest US utilities companies (based upon residential customer counts). The sample design employs a combination of weighting and quotas based on US census data. This ensures a balanced demographic sample of all customers of each utility. It is based on income, age, gender, race, and ethnicity. To balance the impact of each utility’s customers on the survey results, utilities in the same area and of the exact same type (e.g. electricity-only providers), are given equal weight. The Environmental Dedication Score is a composite score that is based on four attributes. Escalent will provide exact wording of survey questions upon request.

About Escalent

Escalent is an award-winning advisory company that helps clients understand market and human behavior to navigate disruption and business change. Our strategies have been the catalysts for progress for over 40 years. They guide the top brands around the globe. We help accelerate growth by creating seamless flows between primary, secondary, syndicated and internal business data. Our consulting and advisory services range from insights to implementation. Our deep understanding of human nature and markets allows us to identify actions that will build brands, enhance customer experiences and inspire product innovation. Visit escalent.co and see how we are shaping the brands that are changing the world.