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The study Sustainable Social MakersNeuronal, a company that provides data intelligence to the Argentine government Urban Grupo de Comunicacin has revealed who the major social actors were in the conversation on sustainability and environment in Latin America for 2021.

Actors, actresses and models, as well as singers and chefs such Mexican Arturo Islas Allende (Chile), Diego Luna(Mexico), Cristina Mittermeier(Mexico), Claudia Bahamon [Colombia], Nadia Ferreira (“Paraguay”), Connie Isla (“Argentina”), Gael Garca Bernal, Pedro Astorga, Chile) and Federico Amador (“Argentina”) used social media to bring the issue to their followers.

Celebrities were not the only ones who made the topic popular; 30% of those who spoke most about the environment were activists, who have been working for change and protection of the environment for a while.

These influencers include the Mexican-Chilean climate activist Xiye Bastida@xiyebeara, co-founder of Fridays For Future, and Nicole Becker @nickibecker. Nicole Becker is an Argentinean activist and climate justice activist who moves younger audiences at just 21 years old. She also attended the UNICEF conference in Glasgow on the role of youth in fighting for climate justice.

Sam Benvegnu (Development Director at Neuronal), commented on the newspaper El Economista“From this report and many others we have done during 2020-2021, we can see plastic and recycling were at forefront of conversations about environment. The conversation continues to grow organically. However, the leadership decided to shift to water as a primary source of water for people in the contexts of COVID (for it’s role in the health problem, its care and preservation of oceans and other seas). Another important concept in the conversations following the pandemic was the topic of not wasting foods. This topic became more relevant after the quarantine when celebrities and leaders from the gastronomic industry shared information and made recommendations for the preservation and good use of food.

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