Research shows increased demand for data, but also highlights transparency and sharing barriers
LONDON, January 20, 2022–(BUSINESS WIRE)–Bright DataThe global leader in innovation in making public web data available to everyone,, today released research. It highlights the shift towards sustainability and the critical role that web data will play in this transition. No matter what industry they are in, it is important that businesses achieve sustainable goals. Vanson BourneAccording to a survey, 60% of businesses consider environmental considerations very important in the operation of their business.
Sustainability is now a cornerstone of the environmental, social, governance (ESG), commitments of businesses in the US and UK. Eighty percent of businesses said they are currently working with public or private partners to use climate data. More than a third (36%) work with local authorities. The UK’s most preferred partners in climate change data use are 32 percent of the central government departments.
This shows the increasing importance of data in addressing sustainability challenges. And, due to the huge amount of publicly available data that is being generated every day, this trend should continue to grow. Despite the promise of data-sharing, more than half (55%) of businesses don’t have the data they need to make the right decisions regarding environmental issues. 64% of organizations know that having data-sharing staff with the resources and time to improve access to data is a way to achieve their green goals.
The research also revealed a reluctance by businesses in both countries to share company-generated data. This is especially true in the UK where organizations are less comfortable sharing their environment-related organizational data with researchers and the public. 24 percent of UK businesses surveyed said they could share such data. However, more information would be required. 11% of US respondents said they would be hesitant to share this data without more information.
Additional key findings:
Only 31% say they have all of the data (external/internal) they need to make decisions that are sensitive to the environment. This is compared to 54% in the US.
Or Lenchner (CEO, Bright Data) stated that data plays an important part in reaching sustainability goals. However, for this to succeed, businesses, the government, and governments must make use of the data being generated. With early progress on its National Data Strategy, the UK government has started this journey. To achieve the required environmental goals and greater sustainability, however, more must be done in 2022. This includes both internal and external data sources. Data is at the core of nearly every industry sector decision-making process. Therefore, it must be utilized to its full extent to meet ESG goals,” he concluded.
Bright Data’s Bright Initiative partners with universities, governments, and companies around the world to promote public health, environmental causes, and data-driven skills through education and research.
Visit: to learn more about data and join The Bright Initiative. brightinitiative.com
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