Almost half of €10.5 million allocated to the Broadcasting Authority of Ireland’s 2022 Sound and Vision scheme is to be spent on content about The climate crisis.
Sound and Vision programming
Catherine Martin, Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media, announced yesterday that additional funding was available for BAI.
It includes €5 million for climate change and climate action content, €2 million for live music broadcasts, €2 million for Irish language programming and €1.5 million extra for general Sound and Vision scheme projects.
Martin said: “It is essential we inform people of the threats posed by climate change and bring people on board with measures to tackle it.
“This Sound and Vision programming will show people what is happening to our climate and how to stop it.”
Increase awareness about the climate crisis
Minister for Environment, Climate and Communications Eamon Ryan, has contributed €2.5 million to the scheme.
It is hoped the new funding will help BAI initiate a special €5 million round for broadcast projects to raise awareness of climate change, promote climate action and support behavioural change.
Ryan said: “To achieve our climate ambitions, we will all need to change how we work; Heat our homes; TravelConsume goods and services; Manage our waste. We will help people become more climate-literate and be able to make positive changes in daily life. Climate action at a local and national level.”