Now Reading
From roasts and snacks to the environment
[vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” css=”.vc_custom_1608290870297{background-color: #ffffff !important;}”][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=”20px”][thb_postcarousel style=”style3″ navigation=”true” infinite=”” source=”size:6|post_type:post”][vc_empty_space height=”20px”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]

From roasts and snacks to the environment

Environment, Sustainability BrianAJackson GettyImages-1186330948

According to Kantar data published by AHDB, retail sales of meat, poultry, and fish reached 1.9bn for the four weeks ending 26/12/2021. 98% households bought these products during this time.

While total value and volume sales were down for turkey, share was lower than for all other proteins. However, red meat roasting joints spend increased by 2.2% annually. The only roasting cut that saw year-on-year growth was lamb, with both pork roasting joint sales and beef roasting joint revenues declining year over year.

The majority of beef cuts still outperformed 2019 however, including burgers and ready meals. Inflation-hit consumers can expect a trend to trade down in 2022.

The same picture is shown by Nielsen data for Scotland. While fresh red meat sales did not reach the heights of 2020 in 52 weeks, 2022 figures show that they were up 8.8% in value and 2.5% volume compared to 2019.

Antoine Legendre is the category manager at Quality Meat Scotland. This is mainly driven by sausages (+19.7% value) and fresh meat (+6.1% value), but all protein are on the rise. The versatility of red meat has helped to increase retail sales.

Shoppers moved from bulk buying mince in the initial lockdown to more expensive cuts such as steaks to recreate the restaurant experience at their home. Kantar data showed that premium brand and premium private-label meats saw 8.1% growth from October 3rd 2021 to October 3rd 2021.

Sustainability

The pandemic in Glasgow and COP26 in Glasgow are reviving consumer interest in local provenance and local shopping. This is changing the narrative about meat and sustainability.

View Comments (0)

Leave a Reply

Your email address will not be published.