As CEO of Ski Butlers, a ski- and snowboard rental company that serves 50 ski resorts around the world, I am urging everyone to examine where their money is going if they care about the planet.
Climate change is putting at risk the $887 million outdoor industry, our landscapes, and the wildlife we love. Ski Butlers has directly been impacted by climate change — from low snow years resulting in revenue loss to unpredictable weather patterns causing service disruptions.
Despite the global climate crisis, the world’s largest banks are major funders of the fossil fuel sector. Combined, the world’s 60 top financial institutions financed $751 billion in fossil fuel projects last year and a staggering $3.8 trillion since the Paris Agreement. JPMorgan Chase provided capital of $51.3 billion to fossil fuel companies in 2020, including for projects like the Tar Sands and Arctic oil and gas exploration and fracking.
Ski Butlers is proud that we have sold all assets of JPMorgan Chase and moved into KeyBank. I have made it a priority to make climate-related business decisions over the past decade. My journey has taken me from advocacy to education to advocacy to direct investment in solar and electrifying delivery vans to carbon reporting and reduction strategies.
It was difficult but easy to make the decision to support banks that finance fossil fuels while also supporting banks that finance clean energy. Banks are diligent at capturing and keeping your business, but the biggest driver of solving the climate crisis will be divestment from fossil-fuels.
Ski Butlers are able to do it. You can too. I urge you to hurry.
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