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We prohibit misleading advertisements on Twitter that contradict the scientific consensus about climate change. inappropriate content policyAccording to the social media platform, a blog post. This announcement was part its sustainability commitments at Earth Day 2022, which is observed on April 22nd, 2022.
The platform said that climate denialism should not be monetized on Twitter, and that “misrepresentative ads shouldn’t detract from important conversations about the climate crisis”. Twitter stated that its approach is informed and guided by authoritative sources like the Intergovernmental Panel on Climate Change Assessment reports. It said that misleading information about climate can harm efforts to protect the planet.
After banning political ads in the past, Twitter has now placed a ban on this type of advertising. 2019. It highlights the growing problem with misinformation on the internet, which is amplified through the use of ad tools provided social media platforms. Twitter’s decision can set a precedent for other major platforms who are on the fence.
Why did Twitter ban political ads in 2019?
Twitter announced that it would not allow users to use their accounts anymore Political adsOn the eve 2020 US presidential election, the platform was live.
Jack Dorsey, the then CEO of Twitter, reasoned that internet advertising brings “significant risk to politics”. He stated that Twitter would be focusing on issues such as machine learning-based messaging optimization and micro-targeting, unchecked misinformation and deep fakes without increasing their complexity with money.
Dorsey also called on an external regulator to regulate political ad regulations. “This isn’t about free expression. This is about paying for reach.… It’s worth stepping back in order to address [it],” he added.
It remains to see how Elon Musk, the new Twitter owner, will respond to these policies. Musk has repeatedly hinted that he might dilute content moderation tools. Musk has, however, previously that “climate change is the biggest threat that humanity faces this century” and it is unlikely he will want much to do with ads denying climate change.
What are other tech companies doing about climate change?
Many social media platforms have been forced to address misinformation about climate change on their platforms. Facebook advertisers were promoting misleading and false claims about climate change while a conference on climate change was taking place. ReutersThe report contains these details.
Pinterest:The company AnnouncementCNN stated that users will not be allowed to share climate misinformation on their site. The content has been removed. CNN also stated that the company plans to remove any posts that deny climate change.
Google:The search giant launched a New monetisation policyGoogle advertisers, publishers, YouTube creators and YouTubers prohibited the monetization of content that is contrary to established scientific consensus about climate change. It includes content that refers to climate change as a hoax, a scam, claims that long-term trends show that the global climate is warming, as well as claims that either human activity or greenhouse gas emissions contribute to climate changes.
FacebookReuters also stated that there is no policy in place for climate misinformation in advertisements or unpaid postings.
More than 200 scientists and activists signed the annexe open letter last year urging social media companies such as Facebook, Instagram, Google, Twitter, TikTok, Pinterest, and Reddit to establish climate misinformation policies similar to the ones they put in place for COVID-19, CNNIt was included in the report.
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