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Young Consumers are more environment-conscious in India, China, and India than in rich countries
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Young Consumers are more environment-conscious in India, China, and India than in rich countries

(Bloomberg). According to a Credit Suisse Research Institute report, Gen Z and millennials in China, India, and other emerging economies are more concerned about the environment, more likely to purchase sustainable products, and more skeptical of corporate sustainability claims than their counterparts from developed countries.

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